Commissioned by
SenS Online Solutions
Time
oct. 2021 – jan. 2022
Software
Adobe XD, Illustrator, Photoshop
Category
UX, UI
Summary
Lifestyle Salon is a beauty salon and hairdresser in Almere, Netherlands. We did a full re-design of the website according to the new corporate branding. The client wished for an elegant, rustic and luxurious website where a user can easily book an appointment for the desired treatment.
Problems to solve
The old website was not properly manageable in the back-end. The website was built in a theme that didn’t allow for much modification. Therefore, the client wanted to invest in a new corporate branding and website.
Also, the tone of voice of the old website didn’t match the vibe of the salon itself. The client wishes for this to be consistent.
Research
We worked together with a corporate strategy agency for the branding and tone of voice for the target audience. They delivered the brand book, we translated the corporate branding to the website.
Wireframes
During the project I used wireframes to test if the structure of the website matched the wished and demands of the target audience. We communicated with the branding agency during this phase about the right lay-out and the choices that came with it.
User Interface
Based on the wireframes, I created the user interface. The user interface matches the tone of voice of the new corporate identity perfectly. This results in a clean and user friendly design.
Final product
In the final product, a user can easily select and book the desired treatment. Unfortunately, the booking platform is an external platform, so we can’t optimise the UX. The client wants to update the booking platform in the future, but this was not main priority.
NOTE: Some content in the prototype is changed due to privacy. Also, the prototype is linear.