Excity

Summary

Excity wanted to develop a platform where teens and young adults can easily find the best and most suitable entertainment venues and nightclubs in big cities when on vacation.

Problems to solve

Teenagers and young adults don’t have a big attention span. The biggest challenge was to get (and keep) the target audience hooked. The app had to function lightning fast, with as few distractions as possible, but still needed to show the desired information in a way that was best for the target group.

In addition to that, usability tests were quite difficult. The app had to function in an unfamiliar environment for the target group, because the end product would mainly be used by young people on vacation. Therefore, we had to search for foreigners in big dutch cities that also wanted to co-operate with te test. This took longer than expected.

Research

For this project we did user research on behalf of the client. This consisted of mapping the target group, creating persona’s, lead co-creation sessions, create customer journeys and test paper prototypes, as well as hi-fi prototypes.

Wireframing

During the project I was mainly involved with creating the wireframes, lo-fi prototypes and hi-fi prototypes based on the extensive research. The most important value of the app is simplicity. The principle of one primary action per screen has been taken into account

Design System

The design system is used to give guidelines to developers and team members who might work on the project in the future. The main components such as fonts, colors, inputs, buttons, etc. are described and designed.